POWER IN READING


All photography by Bernice Mulenga






POWER IN READING, A FILM BY PRIM






POWER IN READING, a film by PRIM.

Reading is information gathering and knowledge hoarding,  it's the underpinning of creativity. In every creative output is the research into the subject, the history, the place, the people who spoke on it before.

We all read. We all engage in the act of reading and through it we build. Everyday we build better for ourselves, our communities. 

As seen on Burberry.com, The Face, and in the Evening Standard Magazine (Oct, 2022 Art Edition).

Credits
Director - Sannchia Gaston
Creative Direction - PRIM Black
Executive Producer - K Bailey Obazee
Production - Little Giant Production
Producer - Louise Nindi
Assistant Producer - Sami Ambrose
Stylist - Justin Hamilton
Hair & Make Up - Karla Leon
Art + Movement Director - Abdourahman Njie
Photography - Bernice Mulenga
DOP - Terrence Wilkins
Focus Puller: Luke John
Gaffer: Charlie Relph
Spark: Elliot Kennedy
Spark Trainee: Gianni Morreale
Sound Recordist - Severin Black Editor - Tajana Bunton-Williams
Audio Mix - Kieran Obazee
Studio - Klatch Studios

Music
808Charmer
sth Memphis Jeff

Cast
Adjani Salmon
Desire Desree
Finesse Onye
Grace Samba-Bandza
Josh Woolford
K Bailey Obazee
Kieran Obazee
Liv Little
Yodea Williams